Sacred Brand
Group Coaching
Me & You for 4 Weeks in the heart of NYC

My Sacred Brand is currently catching some sun rays and snorkeling off the coast of some far away Mediterranean beach.
At least that’s how I’d like to picture it in my mind!

We’ll back soon with the main homepage on September 6. In the meantime, consider joining me and a small group of kick-ass chicas this fall!

Join me this Fall for Group Coaching, as we
cultivate, leverage & amplify your AH-MAZE-ING brand!
September 27 through October 18, in NYC from 6:30-8:30pm!

At some point you decided to take a leap of faith into soulpreneurship.

You probably thought, “I want to be happy and I don’t have to settle for the status quo.”

Once that seed was planted, you began to cultivate it with thoughts of “what if.”

You might have even gone full rebel and pursued your passion as a business.

Whether you’re still in the “aha” phase, at a cross roads or a seasoned pro there’s one thing you all have in common…your SACRED brand needs to come alive.


My name is Vicky Ayala and I help multi-passionate soulpreneurs, like yourself, who struggle with standing out online. Together we cultivate, leverage and amplify your AH-MAZE-ING online brand.

Join me for 4 weeks, starting September 27, in the heart of NYC, from 6:30-8:30pm!!

Birds of a feather
Build Brands Together

Because a brand is so much more than a logo.

It’s about the the impression you leave on others. Building a brand that’s aligned with your passion, strengths and authentic self takes an intentional effort to be strategic, honest and unapologetic about who you are.

We’ll meet for 2 hours each week cultivating who you are so that you’re leveraging your competitive edge, for passion AND profit.

Being a copycat cliche is not sustainable
Create Your Own Memorable Brand Experience

I’ve worked in marketing for over 15 years. I’ve worked at a startup, traditional advertising agency, digital media agency and I’ve been crazy enough to have launched some indie entertainment projects.

If there’s one thing that ALL of those industries have in common is that marketing, when done well, is a MAGICAL experience but…

You HAVE to know your end game.

You HAVE to know your competitive edge.

and you HAVE to know how to leverage your competitive edge to reach your end game.

When it comes to marketing, strategies are just that…strategies, aka ideas for execution.

There’s a reason why one person does great with Facebook ads and another does not, why someone’s Instagram game is killin’ it and you’re struggling to get 5 likes on a post.

It’s not the tactics, it’s how you’re leveraging them.

Everyone has their own unique competitive edge
Your Digital Presence Needs Your Exclusive Imprint

What are strategies for positioning myself as a person who knows her ‘ish?

What are ways I can stand out and be memorable?

What is the email opt-in that is going to grab my right people’s attention?

What themes and topics should I be focused on and creating?

What type of biz model is going to work for me?

What kind of digital presence is going to best reflect my personal brand’s competitive edge?

Over the course of 4 Weeks we will meet in-person and together
We'll Brainstorm, Strategize, Plan and Get Stuff Done!

Stop wondering if you’re doing it right.

Stop wondering if people “get” you or what you do.

Stop wondering if you should be using Facebook vs Instagram vs Snapchat.

Together we’ll create a game plan that’s customized exclusively for you so that you can shine bright like a pyrite, on your own terms!

Week 1
Tuesday, September 27
Keyword for this week
Creating Your Competitive Edge

We’ll tackle the first major pink elephant in the room. Who you are IS your competitive edge so let’s identify what makes you awesome so you can lead with your strengths instead of trying to overcompensate in areas that are not your zone of genius.

You will learn:

  • what makes you uniquely YOU
  • which strengths are your passion points
  • the genesis of your core passion + desires

During this session, we will create a Competitive Edge Matrix.

This activity will form the foundation for your brand story and how you position yourself within your industry. We will organize who you are, what makes you unique and show you how to incorporate your competitive edge into your business so that you’re servicing your ideal audience by doing what you love.

Week 2
Tuesday, October 4
Keyword for this week
Creating Your Big Picture Vision

Now that your “WHAT” is clear, let’s get our hands dirty with creating your game plan. Having a big picture vision involves being unrestricted with your aspirations. Don’t ask if it can be done. We can always find a way to make it happen. When you’re clear about what you want, your “HOW” has a funny way of showing up.

You will learn:

  • the different business models that can work for you
  • how to get from point A to point B
  • how to be creative with delivering your services, products and/or projects

During this session, we will create a Big Picture Vision Guide.

This activity will outline what you are offering, how you will position yourself to offer them. This will help give you structure, focus and organization so that you can break down milestones into manageable goals and create a realistic forecast.

Week 3
Tuesday, October 11
Keyword for this week
Creating Your Brand Story

When you’re online, the last thing you want to do is sound like everyone else. You’re NOT like everyone else and the best way to convey this is with language.Your unique personal brand has a language and during this session we’ll discover what it is.

You will learn:

  • How to identify the teachable moments in your story
  • What experiences can help amplify your message
  • How to express yourself in a way that only you can

During this session, we will create your official bio and personal brand story.

This activity will give you a better sense for what to share and how to share it. The trick to telling yourself is to be able to give your experiences a purpose that’s greater than yourself. Breakthroughs are often disguised as breakdowns so let’s figure out how to leverage your backstory for a greater good.

Week 4
Tuesday, October 18
Keyword for this week
Creating Your Brand Experience

The key to standing out online is to create an experience that’s memorable and captivating. An experience that makes people feel good and engages them to take action. This week we’ll focus on understanding how you can deliver an AH-MAZE-ING experience to your tribe.

You will learn:

  • the in’s and out’s of your target audience
  • how to engage your tribe and extend their brand experience
  • what topics to create content for that speaks to your tribe

During this session, we will outline your email opt-in.

This activity will serve as the template for how you create a brand experience. Your email opt-in is an extension of your brand experience. It keeps you engaged with your tribe so that you’re building a long-term relationship with them so that you’re not some “Wham Bam Thank You Ma’am” kind of brand.

We're meeting for 2 full hours each week, for 4 weeks
Here's how you'll know if this is for you

You want to get unstuck with your brand + business.

You have an idea about what you want to do but you’re not sure how to transform that idea into something tangible.

You already know what you want but it’s not translating online.

You know you’re not “showing up” and you want to figure out why and how to change that.

You want to have service-based offerings but you’re not sure how to differentiate yourself.

You’re overwhelmed by the experts and all the information available online.

You’re getting ready to launch a website but your brand voice is not clear enough.

I want to be crystal clear and manage expections
Here's what you won't get from during the 4 weeks

A cookie-cutter formula for making 6 figures in 30 days.
There are others who do this online but I’m not one of them.

I know you’re probably familiar with my design work
but this is a 4 week group coaching program for your brand.
We won’t be going over design strategy during these 4 weeks.

You don’t have time to attend 2 hour sessions once a week.

You’re not much of a group participant.
Our weekly sessions are not for the “sit in the corner quietly” types.
You will need to speak up and share.
It’s part of your journey! 😉

You expect quick results in 4 weeks.
Building your authentic brand is not a fly by night kind of thing.
It takes time to plant the seeds.

You think you know what’s best and you’re not open to learning new perspectives, ideas, strategies or opinions.

FYI, if you are looking to do your website, you’ll want to do this brand coaching
BEFORE you invest in creating or revamping your website.

we'll meet in the heart of NYC
in a private office space
located conveniently to public transportation
Your group coaching includes

Activity workbook with all the materials and assignments to complete your activities each week.


Sacred Journey Oracle Deck which you can use for intention setting, meditation and journaling.


Snack and refreshments so that your brain is fueled with ideas and your heart is inspired with creativity.

Some people have called me a
Website Bruja and Brand Whisperer

My name is Vicky Ayala and I am a creative, whimsical and savvy brand strategist, web stylist and storyteller who helps you navigate the entrepreneurial journey.

With over 15 years experience in design and online marketing, I show multi-passionate coaches, healers and soulpreneurs how to leverage their personal brand with their online business.

It’s not just about building a website and crafting a kick-ass marketing plan. I show you how tocultivate your brand + business by show up as your authentic self.

My work experience includes program development and vocational counseling within the social services sector and the startup industry. I’ve also worked with major media and entertainment brands such as NBC Universal and Vme TV. 

My passion is helping women put the pieces together for their brand + biz. As a coach and strategist, I empower multi-passionate women with effective strategies for standing out in the the digital world. 

When I’m not wearing my professional hat I muse on the entrepreneurial journey, travel, tech, personal branding, location independence, lifestyle topics, and personal development.

What others have to say
about working with me

Vicky helped me start my online retail business from scratch. I hired Vicky as my web designer to create a website for women’s apparel and accessories. However, Vicky did much more than that.

Vicky was the glue that held this amazing process all together. She guided me and patiently helped me figure out exactly what I needed and wanted to launch my website for women’s apparel and accessories. She is the most patient person to work with.

She’s innovative, efficient, smart, and creative. And more importantly, Vicky understands her market so she’s able to offer advice and input that’s vital for success.

Vicky is able to listen to someone’s vision and make it become a reality. I would work with Vicky over and over again. She’s the best!”

Fay Andreola, Lifestyle Entrepreneur & Style Expert

Christine G

She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.

In addition, Vicky was with me from beginning to end of my launch and even throughout the program. She wrote and came up with some of the most genius copy. She also helped me spruce up my writing and integrated it right in with the core messaging of my signature program Fierce Love Fierce Life. Her support helped me upped my whole story and messaging.

Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach who specializes in helping women break free from love addiction. She saw that clearly and that has drastically altered my business. I now own being a love addiction expert, all thanks to Vicky’s brand eye.

I highly recommend Vicky and know, without a shadow of a doubt, she will be an amazing investment in your business as you take it the next level.

Upgrade time baby!

Christine Gutierrez, Therapist and Love Addiction Expert


Vicky is a brilliant brand strategist and experienced online marketer. I first worked with Vicky when I decided to rebrand my tech lifestyle blog and also launch a new site for my consulting company. This is was a particularly important project because I was rebranding to “me” (the destination brands would include my name), thus you can only imagine the care with which I evaluated the right partnership for this project.

I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. This didn’t just entail the name change. It included everything from new site design and content development to messaging and user engagement.

Vicky was the perfect partner. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel, targeted new content and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations – so much so that she is helping once again as I embark on yet another brand journey.

Needless to say, I highly recommend Vicky. She’s a pro and the quality of her work is the best I’ve seen in the interactive space.

Rosa Alonso, Reinvention Strategist and Marketing Expert


When I decided to invest in a Creative Digital Strategy Session with Vicky Ayala, I was excited about sharing all of my programs and products for the year. Yet, I was feeling overwhelmed with ideas for getting my online brand to the next level. I knew I could not let this continue, so I chose to get into action.

After working with Vicky, she helped me download all my ideas out of my head and on to paper. Her session supported me to take a look at my systems and finally gain clarity about my goals for my online brand. This lead to her creating the solid annual marketing plan I needed with a structure to deliver content to my ideal clients while staying true to my voice.

I finally feel ready to connect with my tribe and share my programs that they have been waiting for. If you want to take your online brand to the next level, Hire Vicky!

Lisa Velazquez, Lovestyle Coach, Thought Leader & Founder


As a fairly new company we had been trying to find our voice through our website for some time. We had a few ‘experiences’ that led to frustration and the site was still not even close to what it needed to be, until we found Vicky Ayala. Her passion for her profession is evident in her technical expertise, her vision and her strategic guidance.

In addition to her knowledge of the digital market, Vicky’s strategic direction and advice has been invaluable to our company. is the gateway to the brand we are building and the first impression brand partners receive. Our previous website was very dated and, to be honest, boring.

Vicky’s design and strategic direction brought our company into the 21st century. Vicky has become an integral part of Casa Latina’s team. We rely on her guidance, support, expertise and advice on an ongoing basis and we’d be lost without her.

What makes working with Vicky so refreshing is the fact that she’s never too busy to hear a question, never too busy to too run through a page and explain its function, and she is never too busy to repeat the same answer for the third time.

She has a talent for breaking down the technical jargon and making it understandable and implementable on our end. She is also on top of all the latest technological advances and understands how to integrate them to keep our digital platform fresh and relevant.

She has a winning combination of technical expertise, strategic vision, enthusiasm and patience. I look forward to a continuing collaboration with Vicky Ayala and highly recommend her as a digital consultant and strategist!

Nora Diaz-Bretherton & Marlene Pratt, Co-Founders of